An Uber promoting marketing campaign in London has claimed that its car-pooling service reduces visitors, contradicting the findings of the US ride-hailing app firm’s personal analysis.
A big billboard poster displayed in London this month stated: “Uber Pool reduces visitors by transferring extra folks in fewer vehicles”.
It was displayed at a busy junction close to two of Transport for London’s predominant workplaces in Southwark. The poster has since been changed.
The declare contradicts proof from a research sponsored by Uber and fellow ride-hailing app firm Lyft that confirmed each have been collectively accountable for as a lot as 13% of miles travelled by automobiles within the centre of San Francisco, one in all six US cities studied. The report by the transportation consultancy Fehr & Friends was primarily based on knowledge from Uber and Lyft.
In a blogpost accompanying the analysis Chris Pangilinan, Uber’s head of worldwide coverage for public transportation, acknowledged that the proof confirmed that his firm and Lyft have been prone to be contributing to a rise in congestion.
The impact of ride-hailing apps on congestion is contested. They may scale back visitors by encouraging folks go away their vehicles at residence, or they might improve the variety of automobiles on the street if folks change from public transport.
Uber faces a TfL resolution on 25 September as as to if its London working licence might be renewed. Final 12 months the corporate received a brief authorized reprieve on a ban by saying it had modified its insurance policies on driver background checks and crime reporting.
Final month Uber stated it had 100 million month-to-month lively customers in 65 nations, and that its car-pooling service, which permits a number of separate customers to share the identical car, had saved 1.7m driving miles within the UK capital this 12 months.
The corporate has been unable to supply the methodology for the declare made within the London advert, or to supply proof of any evaluation that took into consideration the general impact of the pooling service on visitors.
Requested concerning the poster, an Uber spokeswoman stated: “We frequently run advertising and marketing campaigns everywhere in the world to showcase the numerous options and merchandise obtainable via the Uber app, whether or not that’s our security toolkit or Uber Pool. Greater than 350,000 folks in London usually use Uber Pool to share their journey, and in 2019 shared journeys have saved over 1.7m miles from being pushed in London.”
Journey-hailing companies have repeatedly stated they intention to scale back congestion on roads, however the inexorable rise of visitors has led Uber and others to take a look at completely different options. Uber’s Soar, Hen and Lime are amongst plenty of startups which are launching, or have launched, electrical scooters and bikes in US and European cities.
Uber, Airbus and the German agency Lilium are among the many corporations hoping that mild plane able to vertical takeoff and touchdown will provide a special resolution to congestion.